Guides for search and AI visibility

GEOWhat Is GEO? Generative Engine Optimization ExplainedGEO is how you get your website understood and cited by ChatGPT, Perplexity, Gemini, Claude and Copilot. Learn how it works and what to do first.7 min read AEOWhat Is AEO? Answer Engine Optimization for Snippets & VoiceAnswer engine optimization helps your content become the direct answer in featured snippets, People Also Ask and voice assistants. Here is how to do it.6 min read BasicsSEO vs AEO vs GEO: What’s the Difference and What Matters NowA plain-English comparison of SEO, AEO and GEO: what each one targets, how they overlap, and how to prioritise your time.5 min read GEOllms.txt: What It Is and How to Create One (With Template)Learn what llms.txt is, why AI tools use it, the correct format, and copy a ready template for your website.5 min read GEOAI Crawlers & robots.txt: GPTBot, ClaudeBot, PerplexityBot ExplainedWhich AI crawlers exist, what each one does, and how to allow AI search while choosing what to do about AI training, with robots.txt examples.6 min read SpeedCore Web Vitals Explained: LCP, INP & CLS (and How to Fix Them)A practical guide to Google’s Core Web Vitals: what LCP, INP and CLS measure, the target values, and the fixes that move the numbers most.7 min read AI-SEOSchema Markup for SEO and AI: Which Types Matter MostWhich schema.org types help search engines and AI models understand your site, with JSON-LD examples for Organization, LocalBusiness, FAQ and Article.6 min read AI-SEOE-E-A-T Explained: Experience, Expertise, Authority & TrustWhat Google’s E-E-A-T means, why AI answer engines rely on similar signals, and practical ways to show experience and trust on your site.6 min read SEOTechnical SEO Checklist: 25 Checks for a Healthy WebsiteA practical technical SEO checklist covering crawling, indexing, HTTPS, redirects, sitemaps, speed and structured data, with what good looks like.8 min read GEOHow to Get Your Website Cited by ChatGPT, Perplexity & AI OverviewsPractical steps to increase the chance that AI assistants mention and link to your website when they answer questions in your niche.7 min read SEOLocal SEO Checklist for Small BusinessesA step-by-step local SEO checklist: Google Business Profile, NAP consistency, local pages, reviews and LocalBusiness schema.6 min read AEOHow to Win Featured Snippets and “People Also Ask”Learn how featured snippets are chosen and how to format paragraphs, lists and tables so Google picks your page as the answer.5 min read SEOKeyword Research Basics: Find Topics Customers Actually SearchA beginner-friendly keyword research process using free tools: intent, difficulty, topic clusters and mapping keywords to pages.6 min read BasicsHow to Audit a Website: A Step-by-Step SEO, AEO & GEO AuditFollow a complete website audit process covering technical SEO, content, speed, answer engines, AI visibility, security and authority.8 min read