Frequently asked questions

Over 100 signals across nine areas: on-page SEO, content and keywords, technical SEO, speed and Core Web Vitals, AEO, GEO, AI-SEO, security and authority.

Usually one to two minutes. Google’s speed test is the slowest part.

Start with your home page, then audit key service, product or landing pages. Each URL gets its own report.

The site may be down, blocking automated visitors, or the address may be misspelled. Check it opens in your browser, then try again.

Any public website. Pages behind a login or firewall challenge cannot be checked.

Press Share on the report. On phones you can send it to any app; on desktop the link is copied for you.

Anyone with the link. Report links are long and random, and reports are not listed or indexed by search engines.

Reports remain available unless removed. Run a fresh audit any time to see current results.

No. Measured results are exact; keyword volumes, ranking positions and backlink strength are AI estimates and labelled as such.

Generative engine optimization: making your site easy for AI assistants to access, understand, trust and cite.

Blocking training crawlers is a business choice. Blocking AI search crawlers stops assistants from citing you. Our guide explains the difference.

A Markdown file at your site root that summarises your business and key pages for language models.

Yes. Audits and tools are free and unlimited, with no sign-up.

Yes. Request a fixed quote from any report or the services page.

We store the report so its link works, and basic usage data to prevent abuse. See the privacy policy.